Blue Cross has launched the world’s first ever estate agent selling properties for cats.
Georgian manors, quaint cottages and even a replica of India’s iconic Taj Mahal – designed and built exclusively for feline residents – are up for grabs at the pop-up event in London.
But the more serious message behind the Estate Agent for Cats is the importance for pets to have mental stimulation and a private place to have some quiet time where they won’t be disturbed.
Cats are very inquisitive and love to explore new things, so most won’t hesitate to jump inside a cardboard box. Owners often provide cardboard boxes for kittens to climb and play on and jump in and these early experiences create an affection for boxes in later life. Cats also love to hide and feel safe and secure, they will often seek out dark nooks and crannies with high sides. Ryan Neile, Head of Animal Behaviour at Blue Cross
Blue Cross also wants to promote the hundreds of homeless and unwanted cats currently in its care all needing a real home to call their own.
The ‘architects’ of the cardboard creations include journalists, bloggers, designers, retailers, 3D design university students and even school children.
The box homes, including a tropical tepee, beach house and a palatial Taj Mahal are all up for sale via a silent auction ballot in the pop-up estate agents, with proceeds going to help the thousands of homeless, unwanted, sick and injured pet Blue Cross cares for each year.
Each cat featured in the imagery used at the Estate Agent for Cats is a Blue Cross pet looking to find its forever home.
The houses will be on display to the public, complete with detailed property descriptions and even floor plans, wherever possible.
PetsPyjamas - home of Europe’s number one online pet lifestyle destination selling over 10,000 pet accessories - will be hosting the Estate Agent for Cats at its east London HQ at 81 Leonard Street, EC2A 4QS, from 26 to 29 April between 10am and 4pm. You can bid on the houses via silent auction until Friday 5 May 2017. Just email [email protected] for details.