An experienced Global Head of Communications and Chief Marketing Officer, Lara joined the board in January 2020. She is a Canadian living and working in the UK. With over 20 years of experience in the financial services and energy sectors, she is known for leading transformational change, expertise in customer experience and regulatory negotiation, reputation management and communications. In 2015 she transitioned to the charity sector, first as the CMO in Canada and then as the Global Head of PR and Communications based in London, UK. In her roles, she led fundraising efforts in excess of $300M, product & brand development, 500 global communicators in 100 countries and sensitively managing the reputation of a $2B per year enterprise. Her work also included attracting new and innovative partners & ambassadors to represent this critical work.
Lara is currently the Global Head of Public Relations and Communications for the GSMA. The GSMA represents the interests of mobile operators worldwide, as well as companies in the wider eco system and produces the industry-leading events.