We believe that contributing towards the success of Blue Cross in any way should be a positive experience for both existing and new supporters and any decision to support the charity should be made willingly with the supporter’s full and informed consent.
We believe that everyone should have the opportunity to donate if they are willing and able to do so, and that denying people the chance to give solely based on appearance, age or behaviour may be considered discriminatory. It is the role of the person communicating with a supporter to establish their capacity to communicate and to process and retain the information relating to the decision they are making. We are guided by the Institute of Fundraising Guidance on treating vulnerable persons fairly to help us in these situations.
Blue Cross works within the principles of our own Supporter Charter and complies with the Code of Fundraising Practice issued by the Fundraising Regulator,
“Fundraisers MUST take all reasonable steps to treat a donor fairly, enabling them to make an informed decision about any donation. This MUST include taking into account the needs of any potential donor who may be in a vulnerable circumstance or require additional care and support to make an informed decision.”