TV dancing stars take part in new charity campaign where App lets owners make pets stars

Blue Cross’ new app Superstar Pets allows pet owners to take part in new Facebook campaign by creating their own video

  • World champion dancers and popular TV series winner Katya Jones and husband Neil first to make their dog a charity champion
  • The new campaign celebrates how pets change lives and helps raise awareness of sick, injured and homeless pets in need

It is a given that pet owners simply love to share images of their four-legged friends on social media and now millions of pet owners across the UK can make their pet a Facebook superstar thanks to a new innovative app which puts the nation’s pets at the heart of a new social media campaign from Blue Cross. 

TV dancing stars Katya and Neil Jones are among the first to get involved in pet charity Blue Cross’ Superstar Pets campaign, which allows pet owners to create a short, snappy and personalised video of their beloved pet and share it with their friends and family via Facebook. The app also lets users choose to share just how much their pet means to them, aiming to celebrate the wonderful roles pets play in our lives, whilst raising awareness of those pets that aren’t so lucky.

Katya Jones explains: “As well as dancing, our other big passion is our dog Crumble Jones. She’s one of the family and we love her to bits. Sadly not all pets are lucky enough to have owners who can care for them or homes to call their own, and we are honoured to be supporting Blue Cross’ new campaign.”

Neil Jones adds: “Crumble Jones loves the limelight so she’ll be in his element taking a starring role in our video! We can’t wait to share Crumble’s film with all our fans on Facebook.”

Superstar pets app

To view the free Superstar Pet app on your phone, tablet or computer, simply visit https://superstarpets.bluecross.org.uk/. Create your video by uploading three short video clips of your pet and answering a few questions about what your pet means to you.

Blue Cross Deputy Director of Marketing and Communications, Cressida O’Shea, said: “Our new app is a really fun, easy and exciting way for people to support Blue Cross, celebrate what their pet means to them and spread the word about the great work Blue Cross do to help pets in need and change their lives for the better. Our charity helps thousands of sick, injured and homeless pets every year and Superstar Pets will hopefully inspire people to give back to those pets who need a help in hand.” 

ENDS

Notes to Editors 

  • Image of the app and an example of a completed ad are available upon request. Please contact the media team.
  • Blue Cross is a national charity that has been helping sick, injured, abandoned and homeless pets for over 120 years. We help thousands of pets in need every month by providing veterinary care, expert behaviour help and find them loving homes. We also offer education for current and future pet owners plus pet bereavement support for those who have lost their pet companion. Pets help us in so many ways and they depend entirely on us, with your support we can give back to more pets in need. Pets change lives. We change theirs.
  • For more information visit bluecross.org.uk
  • Superstar Pet was developed and created in partnership with Blue Cross, Blue 449 and Stink Studios using Render In The Air (RITA).

Media contact

Louise Lee media officer: 020 7932 4066 / [email protected]
Media team: 0300 777 1950 / [email protected]