Blue Cross website uses cookies to improve your user experience. A cookie is a simple text file that our website stores in your browser so that our website can remember your preferences.

The cookies we use make the Blue Cross website faster and easier for you to use. We also use cookies to market our services to you.

We do not pass the information stored in these cookies to anyone else and other websites cannot access the cookie files stored in your browser. We to not disclose the information to third parties except when required to by law – for example, when requested to by law enforcement agencies or government bodies.

You can delete the cookies stored in your browser at any point through your browser preferences. (If you delete your Blue Cross cookies and then visit our website again, our website won’t recognise you and will ask you to accept our cookies again!)

Log Files

Like many other Web sites, we make use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.


Cookies we use

Domain: www.bluecross.org.uk

Adestra Conversion Pixel
To allow us to measure the effectiveness of our email marketing.

Google AdWords Remarketing
To enable us to serve adverts on the Google Display Network based on past visits to our website, using non-personally identifiable information.
Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out https://www.google.com/policies/technologies/ads/ 

  • _gid

Google DoubleClick
To measure the effectiveness of online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest- based advertising, demographic and location targeting.
For more information please visit http://www.google.com/policies/technologies/ads/ 
We comply with Google's policy for advertising which you can find here https://support.google.com/adwordspolicy/
If you wish to review and manage Google's Advertising settings, please visit Google Ad Settings
To opt out of the DoubleClick cookie please visit https://www.google.com/settings/ads/ 

  • DSID
  • __gads
  • _drt_
  • id

TV Squared 
TV Squared allows us to track the effectiveness of our TV advertising. TV Squared collects information anonymously including the number of visitors to the site, which site or search engine they have come from and the pages they have visited. TV Squared do not collect any personally identifiable information.

  • _tvq

Bing Advertising
This helps us understand how our Bing campaigns perform by tracking actions on our website once ads have been clicked.
For more information, and to opt out, please visit https://choice.microsoft.com/en-US/opt-out 

  • _uetsid 

Facebook Advertising
To enable us to serve adverts on Facebook based on past visits to our website, using non-personally identifiable information.
Facebook cookie policy https://www.facebook.com/policies/cookies/ 
Facebook privacy policy https://www.facebook.com/policy.php
Facebook privacy and advert controls can be found here: https://www.facebook.com/help/325807937506242/ 
and here https://www.facebook.com/help/568137493302217 

  • _fbq

Facebook cookies for our like / share buttons - https://www.facebook.com/about/privacy/

  • c_user
  • csm
  • datr
  • fr
  • lu
  • s
  • xs
  • p
  • presence

Twitter Conversion Tracking
This helps us learn how our users have interacted with advertising served to them on Twitter. 
For further information about the Twitter Conversion Tracker please see:
https://business.twitter.com/en/help/campaign-measurement-and-analytics/... 

  • _twq

Google Analytics
To provide insight into how visitors find and use our webpages so that we can evaluate and develop our site.
More information regarding how Google use cookies can be found at https://www.google.com/policies/technologies/cookies
Google provides an opt-out plug-in for most common website browsers: https://tools.google.com/dlpage/gaoptout 

  • _ga
  • _gat_UA
  • _tq_id

Pingdom
To measure the page load speed of our website, to identify pages that don't perform as fast as we would like, and fix the speed to ensure that you have pleasant site experience.

  • PRUM_EPISODES

Hotjar Cookies

To function properly, Hotjar stores first party cookies on your browser. This is needed to display the correct content to you, during your visit.

Visitors with disabled cookies
Hotjar does not track or record visitors which have cookies disabled. As a matter of fact, the Hotjar script doesn't even initialize its different components if it detects that cookies are disabled. 

Cookies that Hotjar stores on your browser which expire automatically after 365 days:

  • _hjClosedSurveyInvites
    This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.
     
  • _hjDonePolls
    This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.
     
  • _hjMinimizedPolls
    This cookie is set once a visitor minimizes a Feedback Poll widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.
     
  • _hjDoneTestersWidgets
    This cookie is set once a visitor submits their information in the Recruit User Testers widget. It is used to ensure that the same form does not re-appear if it has already been filled in.
     
  • _hjMinimizedTestersWidgets
    This cookie is set once a visitor minimizes a Recruit User Testers widget. It is used to ensure that the widget stays minimized when the visitor navigates through your site.
  • _hjDoneSurveys
    This cookie is set once a visitor completes a survey. It is used to only load the survey content if the visitor hasn't completed the survey yet.
  • _hjIncludedInSample
    This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.
  • _hjShownFeedbackMessage
    This cookie is set when a visitor minimizes or completes Incoming Feedback. This is done so that the Incoming Feedback will load as minimized immediately if they navigate to another page where it is set to show.

— Page last updated 2/11/2017