We do not pass the information stored in these cookies to anyone else and other websites cannot access the cookie files stored in your browser. We to not disclose the information to third parties except when required to by law – for example, when requested to by law enforcement agencies or government bodies.
You can delete the cookies stored in your browser at any point through your browser preferences. (If you delete your Blue Cross cookies and then visit our website again, our website won’t recognise you and will ask you to accept our cookies again!)
Like many other Web sites, we make use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable.
Cookies we use
Adestra Conversion Pixel
To allow us to measure the effectiveness of our email marketing.
Google AdWords Remarketing
To enable us to serve adverts on the Google Display Network based on past visits to our website, using non-personally identifiable information.
Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out https://www.google.com/policies/technologies/ads/
To measure the effectiveness of online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest- based advertising, demographic and location targeting.
For more information please visit http://www.google.com/policies/technologies/ads/
We comply with Google's policy for advertising which you can find here https://support.google.com/adwordspolicy/
If you wish to review and manage Google's Advertising settings, please visit Google Ad Settings
To opt out of the DoubleClick cookie please visit https://www.google.com/settings/ads/
TV Squared allows us to track the effectiveness of our TV advertising. TV Squared collects information anonymously including the number of visitors to the site, which site or search engine they have come from and the pages they have visited. TV Squared do not collect any personally identifiable information.
This helps us understand how our Bing campaigns perform by tracking actions on our website once ads have been clicked.
For more information, and to opt out, please visit https://choice.microsoft.com/en-US/opt-out
To enable us to serve adverts on Facebook based on past visits to our website, using non-personally identifiable information.
Facebook privacy and advert controls can be found here: https://www.facebook.com/help/325807937506242/
and here https://www.facebook.com/help/568137493302217
Facebook cookies for our like / share buttons - https://www.facebook.com/about/privacy/
Twitter Conversion Tracking
This helps us learn how our users have interacted with advertising served to them on Twitter.
For further information about the Twitter Conversion Tracker please see:
To provide insight into how visitors find and use our webpages so that we can evaluate and develop our site.
Google provides an opt-out plug-in for most common website browsers: https://tools.google.com/dlpage/gaoptout
To measure the page load speed of our website, to identify pages that don't perform as fast as we would like, and fix the speed to ensure that you have pleasant site experience.
To track user engagement and allow us to better understand existing and potential Blue Cross audiences.
We use SessionCam in a similar way to Hotjar, in order to better understand user needs and optimise our website.