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Cookie policy

Our website uses cookies and other technologies to improve your user experience, analyse how it is used and improve our advertising.

What are cookies?

Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to make websites work, store user preferences, and analyse visitor behaviour.

Some cookies are set by third parties and are used by the third party to deliver services such as personalised advertising.

Your preferences

Some cookies are necessary to make the site work properly. Others, such as those used for personalised advertising and analytics purposes, are optional and are only used with your consent. You can select your cookie preferences and change or withdraw your consent at any time.

You can also delete the cookies stored in your browser through your browser settings.

If you delete your Blue Cross cookies and then visit our website again, our website will not recognise you and will ask you will be asked your cookie preferences again.

Cookies we use


Further information on third parties


We use the following Google services which set cookies on your device:

  • Google Ads to enable us to serve adverts on the Google Display Network
  • Google Marketing Platform (DoubleClick) to measure the effectiveness of and optimise online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest-based advertising, demographic and location targeting
  • Google Analytics to understand how visitors find and use our webpages so that we can evaluate and develop our site

Google uses data from cookies to personalise ads. More information about how Google uses cookies and information from partner sites is available on the Google Privacy and Terms site.

The advertising section provides information about the ability to opt out of personalised ads and managing your Google advertising settings via Google’s My Ad Center. Google also provides an opt-out plug-in for most common website browsers.


We use Microsoft Ads to run adverts on the Bing search engine. Microsoft cookies help us understand how our Bing campaigns perform and allow Microsoft to personalise ads. For more information and to opt out, visit Microsoft’s ad settings.

Meta (Facebook and Instagram)

We use Meta Ads to serve adverts on Facebook and Instagram. Meta cookies enable us to track performance and run ads based on past visits to our website.

From more information about how Meta uses data from cookies and to manage your privacy and advertising settings, visit:

Ad preferences in Account Center: Facebook, Instagram 


We may run ads on TikTok. TikTok cookies enable us to measure the effectiveness of our TikTok advertising and help TikTok deliver personalised adverts.

You can find more about how TikTok uses your data for advertising on TikTok’s ads and your data page. You can change your personalised ad settings on TikTok in the ‘Settings and privacy’ area.

X (Twitter)

We may run ads on X – formerly known as Twitter. Twitter conversion tracking helps us learn how our users have interacted with advertising served to them on Twitter. For further information about the Twitter Conversion Tracker, visit the Twitter Ads Help Center.


Hotjar is a technology service that helps us better understand our users’ experience (eg how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc).

Hotjar uses cookies and other technologies to collect data on our users including a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only) and the preferred language used to display our website. 

Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, visit Hotjar’s support site.

Log files

Like many other websites, we make use of log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages and number of clicks. This helps to analyse trends, administer the site, track user’s movement around the site and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.

For more information about how we manage your personal data, read our privacy policy.

— Page last updated 08/09/2023