What are cookies?
Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used to make websites work, store user preferences, and analyse visitor behaviour.
Some cookies are set by third parties and are used by the third party to deliver services such as personalised advertising.
Some cookies are necessary to make the site work properly. Others, such as those used for personalised advertising and analytics purposes, are optional and are only used with your consent. You can select your cookie preferences and change or withdraw your consent at any time.
You can also delete the cookies stored in your browser through your browser settings.
If you delete your Blue Cross cookies and then visit our website again, our website will not recognise you and will ask you will be asked your cookie preferences again.
Cookies we use
Further information on third parties
We use the following Google services which set cookies on your device:
- Google Ads to enable us to serve adverts on the Google Display Network
- Google Marketing Platform (DoubleClick) to measure the effectiveness of and optimise online marketing campaigns including (but not limited to) remarketing, interest categories, similar audiences, other types of interest-based advertising, demographic and location targeting
- Google Analytics to understand how visitors find and use our webpages so that we can evaluate and develop our site
The advertising section provides information about the ability to opt out of personalised ads and managing your Google advertising settings via Google’s My Ad Center. Google also provides an opt-out plug-in for most common website browsers.
We use Microsoft Ads to run adverts on the Bing search engine. Microsoft cookies help us understand how our Bing campaigns perform and allow Microsoft to personalise ads. For more information and to opt out, visit Microsoft’s ad settings.
Meta (Facebook and Instagram)
We use Meta Ads to serve adverts on Facebook and Instagram. Meta cookies enable us to track performance and run ads based on past visits to our website.
From more information about how Meta uses data from cookies and to manage your privacy and advertising settings, visit:
We may run ads on TikTok. TikTok cookies enable us to measure the effectiveness of our TikTok advertising and help TikTok deliver personalised adverts.
We may run ads on X – formerly known as Twitter. Twitter conversion tracking helps us learn how our users have interacted with advertising served to them on Twitter. For further information about the Twitter Conversion Tracker, visit the Twitter Ads Help Center.
Hotjar is a technology service that helps us better understand our users’ experience (eg how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc).
Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, visit Hotjar’s support site.
Like many other websites, we make use of log files. The information inside the log files includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/exit pages and number of clicks. This helps to analyse trends, administer the site, track user’s movement around the site and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.