Social media platform TikTok, the leading destination for short mobile videos, chose to support Blue Cross with its #petbff campaign.
Running from Friday 16 August until Friday 23 August 2019, the #PetBFF hashtag challenge invited the TikTok community to create and share videos featuring their Best Friends Forever - their pets.
For each video made, TikTok donated $1 to Blue Cross.
Ezinda Franklin-Houtzager, Head of Digital Marketing said: “We’re delighted to be teaming up with TikTok for their exciting #PetBFF project.
“We know that pets change the lives of people of all ages and this partnership gives us the chance to connect with younger pet owners. We hope lots of people take part and enjoy sharing videos of our #PetBFFs!”
We are very grateful for the $25,000 that has been raised and would like to say a big thank you to TikTok and all its users.