Who are we asking to #EndTheTrend?

We're calling for the UK's leading brands to commit by the end of 2022 to phasing out the use of any brachycephalic pets in their future advertisements.

We’re asking them to pledge their support – and help us phase out the use of flat-faced pets in UK ads.

To help make a change to the welfare of brachy pets in the UK, encourage your favourite brands to pledge their support by signing our #EndTheTrend petition.

Fake ad featuring an unhealthy brachycephalic cat
— Page last updated 21/10/2021