Our three-year strategy
The start of 2021 sees the commencement of a new three-year strategy to carry Blue Cross through to the end of 2023.
It is ambitious in that over the next three years we want to increase accessibility to the Charity, make Blue Cross grow in a financially sustainable way, create a more distinct brand and integrate our cultures and services into ‘One Blue Cross’.
The ultimate aim of the strategy is to help and support pet owners across the UK and to achieve our vision that every pet enjoys a healthy life in a happy home.
Following the successful introduction of the Blue Cross Impact Framework, the Executive Team (ET) and the Senior Leadership Team (SLT) spent the end of 2020 working together to take our existing plans and shape them into a more focused three-year strategy. We all recognise that with the events of 2020, this strategy has had to evolve as the needs of our clients have altered while the economic climate remains uncertain.