Help Blue Cross find Britain’s most heroic tails!

We’re calling for all Key Stage 2 animal lovers and aspiring artists in

Lily Rose, Blue Cross Medal winner 2019

your school to enter a new creative competition - to design a movie poster all about their favourite ‘su-purr’ hero to support this year’s Blue Cross Medal award! 

2020 marks the 80th Anniversary of the Blue Cross Medal first being awarded to incredible pets. The Blue Cross Medal celebrates everyday pets who are changing or saving lives across the UK – with one extra special pet being awarded the winning medal each year. Last year, a dog called Lily-Rose won the medal for saving her two family members’ lives. A true hero!


Get your pencils ready!

To celebrate this major milestone, we are asking pupils in Years 3, 4, 5 and 6 to draw their favourite pet on the front of an A4 sized superhero-themed movie poster – alongside 150-200 words why their pet is such a champion.

No pet? No problem! Pupils who don’t own a pet can draw their imaginary ‘super pet’ and explain what their powers would be.

Children must also write 150-200 words which explains the story behind their movie poster to accompany the poster itself. This should be in their own words but must encompass the following as a minimum:

  • Name and age
  • No less than 150 words describing the story behind their poster design
  • Clarification as to whether their design is based on a real pet or an imagined one
  • Additional details about their movie not included in the poster design
  • Why their poster should be considered for the Blue Cross Medal exhibition

Five winning movie posters will be selected by Blue Cross in May, recreated by professional designers and showcased at a special exhibition in London in June called ‘Pet Heroes Through the Ages’ – which they will be invited to attend.  

The closing date for entries is 3pm on Friday 15 May.  All entries must be sent to [email protected] or sent in the post to ‘Blue Cross Competition, The PHA Group, 115-117 Wardour Street, London, W1F 0UN’  by this date.

We will let you know if you are one of five lucky winners after 1 June 2020.

The winning entries will be reproduced by professional designers and will go on display at a special exhibition in London in June 2020 to celebrate the 80th anniversary of awarding the Blue Cross Medal to incredible pets. Winners will be invited to attend the exhibition to see their work on display.

Competition details

  1. Competition open to all Key stage 2 pupils attending schools in England only, excluding employees of Blue Cross and their families, their agencies or other persons professionally connected with the Blue Cross ‘Britain’s Most Heroic Tails’ Challenge
  2. Only Key Stage 2 students can enter this competition
  3. Only one entry per person, no joint entries allowed
  4. To enter the competition visit (Designs should be submitted either by post to ‘Blue Cross Competition, The PHA Group, 115-117 Wardour Street, London, W1F 0UN’ or by email via [email protected])
  5. Closing date for all entries is by 3pm on Friday 15th May 2020
  6. Entrants are asked to send their selected designs, so they are received by 3pm on Friday 15th May 2020. No late entries will be accepted for entry.
  7. 5 pupils will be selected as winners. Each of their designs will be professionally drawn by a designer or illustrator and displayed in London at a special exhibition hosted by Blue Cross.
  8. The winner’s school or teacher will be contacted via phone and email
  9. Blue Cross employees will judge the entries
  10. Designs will be judged by the creativity, originality and storytelling put into the design entry
  11. The judges’ decision is final and no correspondence will be entered into following the decision, with the exception of the winning entries.
  12. The winner will be contacted on Monday 1st June 2020
  13. The database of participants will only be used around the competition and winner’s announcement, and will be destroyed after this time
  14. At no point will Blue Cross liaise directly with children / pupils, all communication will go through their teachers
  15. The copyright remains the ownership of the author but may be published by The Blue Cross on its website or in relevant media to publicise the competition
  16. Blue Cross accept no responsibility for entries lost, delayed, damaged, defaced, or mislaid, howsoever caused
  17. Blue Cross reserves the right to use the winning designs within future Blue Cross communications
  18. The designs may also be used for press and media purposes
  19. The entry materials will not be returned to the schools once they have been submitted
  20. There is no cash alternative prize
  21. Promoter and Data Controller: Blue Cross, Sheppard House, 1-5 Hugh St, Pimlico, London SW1V 1QQ

You can download a copy of the Lesson Plan here (in .docx format):

Our Education Team also offer free talks to schools:

The Blue Cross Education Team teaches young people about pet welfare, staying safe around dogs and responsible pet ownership from an early age to encourage behaviour change across a generation. In reaching as many children and teenagers as possible, we can improve the lives of both future pets and their owners, and stamp out cases of animal cruelty and neglect in the process.

Remember – not all heroes wear capes! 

— Page last updated 26/06/2020